Thursday, November 17, 2016 - 12:00

Thu, November 17, 2016 12:00 PM - 1:00 PM CENTRE FOR INTERACTIVE RESEARCH ON SUSTAINABILITY (CIRS). free. From climate change and environmental degradation to widespread poverty and social inequity, there is no doubt that society faces significant pressures.

Within this context, companies must also navigate such challenges as evolving customer demands, rapidly advancing technology, and increasing resource scarcity. The convergence of these conditions suggests that more than a “business as usual” approach is needed to establish a successful and sustainable enterprise.

Traditional views of corporate social responsibility frame positive impact as a trade-off with profitability – but this presentation will outline the business case for sustainability and responsibility as new standard currencies in business, central to building a profitable and successful organization. As it turns out, business for good is very good for business.

Business as a Force for Good
BC Hydro Theatre, Centre for Interactive Research on Sustainability
Thursday, Nov. 17, 12:00pm – 1:00pm