Chinese residents in Vancouver have a high awareness of and interest in sustainability, but have a lower level of participation in the Greenest City 2020 Action Plan. This project aims to understand this gap in participation by addressing how the City of Vancouver can better engage the broader Chinese community in taking action towards meeting the Greenest City goals and supporting a one-planet ecological footprint. Recommendations for planning a multicultural engagement strategy include: building connections, employing eco-champions, parallel Greenest City multi-cultural branding, and developing a targetted program.
Partner: City of Vancouver
Keywords: social sustainability, sustainability in education