Fri, March 17, 2017 11:00 AM - 12:00 PM AQUATIC ECOSYSTEMS RESEARCH LABORATORY (AERL). Dr. Brian Riddell, CEO/President, Pacific Salmon Foundation; Canadian Commissioner, Pacific Salmon Treaty; Project Lead, Salish Sea Marine Survival Project
Looking back to when I began a career in science, things have definitely not gone as expected … but as science becomes increasingly specialized, maybe that’s the new norm.
In my case, the deviations reflected being a scientist in the Canadian public service during a time of many changes in fisheries management of salmon, the emergence of aquaculture, and increased emphasis on conservation. It was a period of frequent conflict. Each were interesting challenges and relying on a scientific base and the effective communication of it. Add to that the expanded social media world with rapid “messaging” and endless “scientific opinions”.
Now that I manage one of many NGO’s, we are one of many voices, and are challenged with how to effectively communicate with governments (and between NGOs)? I will recall one model that worked better than it was given credit for. Unfortunately, effective communications is increasingly challenging with the “alternative facts” and warring messages on the Internet … but how do the public and politicians sort through this volume?
Location: AERL 120