Tuesday, September 22, 2015 - 17:00

Tue, September 22, 2015 5:00 PM - 6:30 PM UBC Point Grey Campus. Free. This talk is presented alongside GC Leading Scholar Navin Ramankutty’s own talk, "Feeding the World without Destroying the Planet,” as a back-to-back conversation across disciplines.

Green College Leading Scholars' Series

Promoting Behavioral Sustainability
Jiaying Zhao, Psychology, UBC
5-6:30 pm, reception to follow
Coach House, Green College, 6201 Cecil Green Park Road, UBC

Environmental sustainability depends on not only the development of green technologies and policies, but also on a thorough understanding of human behaviour. In this talk, Jiaying Zhao, GC Leading Scholar, will explore how psychology can be used to promote pro-environmental behaviors. Specifically, Zhao will present a series of experiments that use simple psychological interventions to encourage recycling and composting behaviors, to reduce water consumption, to promote responsible car-sharing, and to nudge environmental activism in the public.

This academic event hosted by Green College is open to the University community and general public without charge. For more information, contact gc.events@ubc.ca or visit www.greencollege.ubc.ca

Those interested in attending dinner at Green College after the event are asked to purchase a dinner ticket at least by noon the business day before. Contact 604-822-8660 or visit the Green College website at www.greencollege.ubc.ca for further details