This project aims to understand how to motivate climate action from people concerned about climate change but do not change their behaviour. This report includes summaries of other household climate action projects and evaluates the first phase of the Nanaimo Climate Pledge: who took the pledge, which actions people are most willing to take, and the effectiveness of different outreach methods.

Partner: Nanaimo Climate Action Hub Society
Funder: UBC
Keywords: leadership & behaviour change, social sustainability, climate action

Michelle Hak Hepburn