Fundamental concepts in conservation science. Different philosophies, perspectives, and disciplines used in setting priorities for managing biodiversity at all scales.

Conceptual foundations of conservation; means of conserving nature and natural resources.

Credit will be granted for only one of COMM 487 or COMM 597.

Role of marketing in creating social value. Integration of marketing fundamentals with core social, environmental, and economic principles of sustainability. Analysis of current sustainability trends. Development of strategic and practical marketing recommendations for for-profit enterprises. Potential and pitfalls of sustainability marketing.

Studio-based experience in thinking strategies and design processes applied to business innovation in the private, public, and social sectors. Emphasis on problem solving, co-creation, and innovation for external clients in a collaborative environment.