Thursday, September 27, 2012 - 11:30
Thu, September 27, 2012 6:30 PM - 9:30 PM UBC Robson Square. $395. Gain an understanding of today’s green marketing practices in Canada and the world’s leading sustainable products and services. Develop a toolkit of techniques, including how to avoid greenwash and consumer cynicism by building a clear message and direct brand experience through strategy, design and advertising. Close the gap between intent and action, actively engage customers, and follow through on green commitments.
Dates: 4 Thu, Sep 27-Oct 18.
Call 604.822.1420 for more information.