Sunday, July 12, 2020 - 00:00

Sun, July 12, 2020 12:00 AM - Sat, July 25, 2020, 12:00 AM UBC Vancouver Campus. This course is part of the UBC Future Global Leaders Pre-University Program for high school students ages 15-18, and is offered at UBC Vancouver. This program offers the option to stay in a UBC student residence during the program or commute daily.

We like to think that we are in control of our own health; that taking care of oneself is a matter of choice. After all, we feel free to decide what we eat, how much exercise we do or if we start vaping or smoking tobacco. That is what we believe.

Explore the many ways our decisions regarding health can be manipulated. Scrutinize how marketing and advertising companies can use decades of psychology research to pull “Jedi mind tricks” on us and influence our choices without us even knowing it.

Explore how we can use these same tricks to improve ourselves, make healthier choices and make better decisions.

Who should take this course?
This course is ideal if you’re interested in behavioural medicine, healthcare, public health or psychology.

Your instructor
TAKURO ISHIKAWA is a postdoctoral fellow in the Department of Pediatrics at the University of British Columbia. He uses decision theories as instruments to address social issues, particularly in public health. This expertise has served him as a behavioural economics consultant to the United Nations Development Plan and Inter-American Development Bank. Takuro has also used his knowledge of decision science in the development and evaluation of road safety campaigns in Colombia. He has been a UBC Public Scholar, a CIHR/Heart and Stroke Foundation Fellow in Population Interventions for Chronic Disease Prevention, and a Highly Qualified Professional with AUTO21, a national automotive research network.

For more information, call 604-822-1444 or visit