Date and Location: Thu, September 27, 2012 6:30 PM - 9:30 PM UBC Robson Square
$395. Gain an understanding of today’s green marketing practices in Canada and the world’s leading sustainable products and services. Develop a toolkit of techniques, including how to avoid greenwash and consumer cynicism by building a clear message and direct brand experience through strategy, design and advertising. Close the gap between intent and action, actively engage customers, and follow through on green commitments. Dates: 4 Thu, Sep 27-Oct 18. Call 604.822.1420 for more information.